Google came out with another interesting toy:
Google Trends. By entering popular search terms into the entry field, Google plots a statistic about the historical search relevance of the term. Particularly interesting is the ability to compare search items over the same time period. For example, let's see how Formula 1 drivers Fernando Alonso, Michael Schumacher, and Kimi Räikkönen were
searched since 2004. It's not surprising that Alonso dominated the search in 2005 with the peak being the
D flag, when he became world champion. The other interesting fact is that Schumacher lead the
News Reference Volume in 2004, before Alonso took over in mid-2005. With McLaren-Mercedes not constructing competitive cars and not winning any races, their search volume is on the bottom.

Where are the majority of searches come from? Well, with Alonso being Spanish, you can't be surprised that the top 10 cities are all in Spain: Oviedo, Santiago De Compostela, Malaga, Las Palmas De Gran Canaria, Leon, Valladolid, La Coruna, Zaragoza, Madrid, Bilbao.
Let's see how the vendors in my core coverage are tracking. I picked five large business intelligence vendors (in alphabetical order, so don't get any crazy ideas): Business Objects, Cognos, Hyperion, Microstrategy, SAS Institute. Luckily, they all use company names that can't be confused with a lot of other things that are popular in the search world. (I'm thinking of yogurt, rock bands, or baseball teams, in that order. And I guess I should thank Scandinavian Airlines that they don't consider themselves an
institute.) So this
Google statistic should not be greatly diluted by off-topic searches.

Looks like Hyperion leads the pack by quite a margin in terms of people entering their name into Google, while both Microstrategy and SAS have a low dial tone. An interesting pattern is shown on the news volume chart: it seems that around the end of each quarter there are peaks, most likely originating from an earnings call. The real surprising data (to me) is coming from the chart depicting the origin of the search. If anybody still things India is not a force, check this out:

Sure looks as if Business Objects and Cognos are the most relevant vendors in India, and the Vancouver data can be interpreted as a lot of ex-Crystal folks researching themselves. I wonder whether the vendors use that kind of data to decide how to distribute marketing dollars.